To gain over the competition, your brand has to be DIFFERENT. Your Brand identity and Corporate Identity helps you to differentiate your company, creating the right kind of brand recall, market exposure and to build trust with your target audience.
While Brand Identity relates to the emotional relationship between customer and a business, Corporate Identity is all about the look and feel of the business. Corporate Identity Design helps a customer to visually distinguish his/her favorite brand from the crowd of other businesses.
Corporate identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds.
A professional logo design ensures recognisability, emphasizes the distinctiveness and credibility of your company, product or service. But good logo design also ensures a positive representation and positioning in the market.
To be able to design a good logo it is necessary to know what the goals are of an organization, which target group must be reached, etc. Specific goals or strategies of a company can play a major role in logo design.
Why your Company needs a Corporate Identity
A strong recognizable Corporate Identity is perhaps the single most important factor in determining whether a new company or business will establish early on and succeed. Using a professional and consistent Corporate Identity has a number of important advantages:
- In an overcrowded market place professional graphic design is very important in letting a company stand out from the competition, creating an brand image for all important target groups, such as: prospects, existing customers, subcontractors and potential employees.
- A company logo or printed marketing materials often provide a first impression of a business – make sure this is a good one, and follow it up with a unified, cohesive look and feel that effectively conveys the essence of the company.
- A professional Corporate Identity makes both customers’ and prospects’ confidence grow. Faith in a company, a better presentation and a better company efficiency is the result. An effective Corporate Identity will pay back its initial costs!
My objective is always to create a Corporate Identity that brings your business to life while presenting your core values to your target audience. From Logo and Stationery Design to Corporate and Promotional Print Design, offering the full range of Graphic Design services that capture the personality of your business.
I also produce clear and simple Corporate Identity guidelines (including your logo design and identity specs including typography, color codes etc.) so that your message remains consistent across every conceivable type of media.
From the tone of voice used on your social media channels to the colors and typefaces in your Corporate Identity design, your brand encompasses it all. It is the foundation from which everything else flows and provides a focused, consistent and unified idea on which strong brands are built.
Whether that is to improve the business image, communicate a particular message or to sell more products, .. I can help to get the message across! Let’s talk!Footnote(s):
*) – “Design is the silent ambassador of your brand” is a quote by Paul Rand