A brilliant talk by Brad Frost from the ‘Ready to Inspire Conference’ which was held on 11th December 2012 at the “Stadsgehoorzaal” in Leiden, The Netherlands. This talk actually reinforces my faith in creating only (minimalistic) fast websites and pages which only show what the user needs and without the loads of unnecessary BS around the actual content.
“With more stuff out there, people are forced to focus on what truly matters to them, and their tolerance of unnecessary noise is rapidly diminishing. As creators in this day in age, we have to respect people’s time and make things that are legitimately worthwhile. In this age of information overload, thoughtfulness and skill matter more than ever.” Brad Frost