Front-End Web Design


Front-end Web Design involves creating the HTML, CSS, and presentational JavaScript code that makes up a website. There’s a fundamental misunderstanding that all coding is ultra-nerdy programming, which simply isn’t the case. HTML is not a programming language nor is CSS.

As a Front-end designer I help bridge the divide between the design and development worlds. Here are some of the things I do on a daily basis:

Responsive Web Design

The term ‘responsive’ in fact means that design and development should adapt to the user’s behavior and environment based on screen size, platform and orientation.

Responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.


Mobile phones, tablets, desktops, TVs, cars, fridges — the world has changed from wired devices to the wireless ones. Mobile is the new black and you need to react to it, ignoring this fact could harm your brand and business more and more.

In the larger sense, responsive design is not only about fluid grids, it’s about how you (re-)arrange your content based on the screen size of your reader to give people what they really want, namely information.

Re-arranging your content is also important to guarantee that your visitors have the best experience no matter what device they might use. Every site is different and without giving proper thought to your content, you’re not going to have an effective website.

Clients are demanding more functionality and better results from their websites and that’s exactly what I do, .. create unforgettable and memorable responsive digital experiences that put the user first, with a strong focus on strategy, design and technology.

Codes for writing web pages (HTML/CSS)

User Experience (UX) makes the Difference

In an ever-increasing competitive market, major brands are looking for the edge over their competitors. Investment in User Experience practices gives them the opportunity to thrive, implementing planning and a strategic approach to designing user-interfaces. Poor User Experience results in dissatisfied customers and eventual loss of revenue.

Good UX is about keeping your customers happy. It’s one thing to get people using your website, but good UX ensures they keep using it. Regular positive interaction makes for higher brand engagement and repeated, consistent business.

People ignore design that ignores people.

Frank Chimero, Designer

Good, quality, efficient design takes time, and leading brands are using it to go above and beyond their competitors, getting insights and acting on them to generate increased business.

The Web should be accessible for and by everyone

Web accessibility (A11y) ensures that the web can be used by and for everyone, provided that websites are well built. Web accessibility means removing barriers for people with reduced mobility, learning difficulties, hearing problems, color blindness, low vision, limited reading skills, epileptic disorders, etc.

Internet plays a central role in our society. Online banking, shopping – more than 9 billion people shop online every year – and the government also increasingly serves its citizens via the internet. People with disabilities often use auxiliary equipment, such as a screen reader, to operate the computer.

The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.

Tim Berners-Lee, Founder of the Web

Making your website accessible is not complicated or super expensive if you include the Web Content Accessibility Guidelines (WCAG2.0) at an early stage in the development of a website.

Web Performance is a crucial factor for success

Sites have more functionalities than ever before. Therefore many websites now have difficulties achieving high performance (including loading time) for different network conditions and devices.

Performance issues vary. In the best case scenario they cause small delays that are only briefly annoying for your users. In the worst case, they make your website completely inaccessible, no longer respond to user input or both.

The speed of a website can be a crucial factor for its success. Fast websites can benefit from a higher SEO ranking, higher conversion rate, lower bounce rate, longer duration of the visit to the site and a better user experience.

Friends don’t let friends load 300kB PNG images on their websites no matter how cool the transparent photo of a happy customer waving over a gradient background looks.

Trent Walton, Designer

Not taking into account the performance of your website simply means a lower conversion rate!

WordPress Theme Design & Development

WordPress is the most popular content management system in use today, perfect for small businesses looking to get themselves online. It’s great for a whole range of website development projects, from simple brochure sites to full e-commerce platforms. It has a template/plugin system and an interface that makes it simple for website owners, giving you full control over a fully functional site with a content management system (CMS).

I design and develop responsive WordPress Themes as an alternative to conventional marketing to gain significant, cost-effective results for your company. Blogging serves as an effective marketing tool to reach a wider target audience through a personalized forum. As well as building sites from scratch, I can also redevelop your existing WordPress site, or simply for ad hoc maintenance jobs.

I’m 100% future-friendly and work with clients, agencies and small businesses mainly using WordPress. Every website I create is designed in-house from the ground up: no off-the-shelf themes or restrictive outsourced code!

I design web pages with usability and user experience at the forefront of any work. Proficient with frameworks as well, but vanilla tastes better imho. But I also create (responsive) HTML email templates, landing pages and web banners. Interested in a responsive approach for your corporate site, blog or landing page? .. Let’s talk!