A corporate and responsive WordPress theme for the Club van 30 – a project bureau from Amsterdam, the Netherlands – specialized in sustainablility.
After the briefing I consolidated the site architecture and content, which was my first step in thinking mobile first, then I started wireframing. During the design process I wanted to provide a consistent user experience, regardless of device and usage context.
Where aesthetics were concerned, simplicity was key. The large number of devices from which the site could potentially be accessed dictated a pragmatic approach; the more complex the design the less able it would be to respond.